PRODUCT DESIGN • UI • UX
Gallery Media Group
PRODUCT DESIGN • UI • UX
Gallery Media Group
PRODUCT DESIGN • UI • UX
Gallery Media Group
PRODUCT DESIGN • UI • UX
Gallery Media Group
PRODUCT DESIGN • UI • UX
Gallery Media Group
Gallery Media Group was established due to the success of the publication PureWow. The goal of Gallery Media Group, when it was established, was to recreate and the content strategy of what made PureWow successful, and use those learnings for the creation of other publications and content streams. The first iteration of the website for gallerymediagroup.com was created out of necessity due to the launch of its second publication, ONE37pm, as well as expanded content streams such as podcasts, influencers, Instagram accounts, and TikTok accounts. The goal of the redesign of gallerymediagroup.com was to simplify the offerings of Gallery Media Group in a digestible format.
Gallery Media Group was established due to the success of the publication PureWow. The goal of Gallery Media Group, when it was established, was to recreate and the content strategy of what made PureWow successful, and use those learnings for the creation of other publications and content streams. The first iteration of the website for gallerymediagroup.com was created out of necessity due to the launch of its second publication, ONE37pm, as well as expanded content streams such as podcasts, influencers, Instagram accounts, and TikTok accounts. The goal of the redesign of gallerymediagroup.com was to simplify the offerings of Gallery Media Group in a digestible format.
Gallery Media Group was established due to the success of the publication PureWow. The goal of Gallery Media Group, when it was established, was to recreate and the content strategy of what made PureWow successful, and use those learnings for the creation of other publications and content streams. The first iteration of the website for gallerymediagroup.com was created out of necessity due to the launch of its second publication, ONE37pm, as well as expanded content streams such as podcasts, influencers, Instagram accounts, and TikTok accounts. The goal of the redesign of gallerymediagroup.com was to simplify the offerings of Gallery Media Group in a digestible format.
Gallery Media Group was established due to the success of the publication PureWow. The goal of Gallery Media Group, when it was established, was to recreate and the content strategy of what made PureWow successful, and use those learnings for the creation of other publications and content streams. The first iteration of the website for gallerymediagroup.com was created out of necessity due to the launch of its second publication, ONE37pm, as well as expanded content streams such as podcasts, influencers, Instagram accounts, and TikTok accounts. The goal of the redesign of gallerymediagroup.com was to simplify the offerings of Gallery Media Group in a digestible format.
Gallery Media Group was established due to the success of the publication PureWow. The goal of Gallery Media Group, when it was established, was to recreate and the content strategy of what made PureWow successful, and use those learnings for the creation of other publications and content streams. The first iteration of the website for gallerymediagroup.com was created out of necessity due to the launch of its second publication, ONE37pm, as well as expanded content streams such as podcasts, influencers, Instagram accounts, and TikTok accounts. The goal of the redesign of gallerymediagroup.com was to simplify the offerings of Gallery Media Group in a digestible format.
Redesign of Gallery Media Group
Background: The Gallery Media Group website hadn’t been refreshed in several years, and its content was primarily focused on recruiting. Our goal was to modernize the design and expand the site’s purpose—transforming it into a compelling destination not just for job seekers, but also for potential partners, collaborators, and advertisers. The image below shows the original version of the site prior to the redesign.
Redesign of Gallery Media Group
Background: The Gallery Media Group website hadn’t been refreshed in several years, and its content was primarily focused on recruiting. Our goal was to modernize the design and expand the site’s purpose—transforming it into a compelling destination not just for job seekers, but also for potential partners, collaborators, and advertisers. The image below shows the original version of the site prior to the redesign.
Redesign of Gallery Media Group
Background: The Gallery Media Group website hadn’t been refreshed in several years, and its content was primarily focused on recruiting. Our goal was to modernize the design and expand the site’s purpose—transforming it into a compelling destination not just for job seekers, but also for potential partners, collaborators, and advertisers. The image below shows the original version of the site prior to the redesign.
Redesign of Gallery Media Group
Background: The Gallery Media Group website hadn’t been refreshed in several years, and its content was primarily focused on recruiting. Our goal was to modernize the design and expand the site’s purpose—transforming it into a compelling destination not just for job seekers, but also for potential partners, collaborators, and advertisers. The image below shows the original version of the site prior to the redesign.
Redesign of Gallery Media Group
Background: The Gallery Media Group website hadn’t been refreshed in several years, and its content was primarily focused on recruiting. Our goal was to modernize the design and expand the site’s purpose—transforming it into a compelling destination not just for job seekers, but also for potential partners, collaborators, and advertisers. The image below shows the original version of the site prior to the redesign.
Old gallerymediagroup.com website
Timeline: 4 months
Team: Design Lead, 1 Product Managers, and Front-End Engineer
Challenge: Create a website for Gallery Media Group that showcases the publications, podcasts, and platforms that content is distributed through in a way that the user can more easily understand.
Timeline: 4 months
Team: Design Lead, 1 Product Managers, and Front-End Engineer
Challenge: Create a website for Gallery Media Group that showcases the publications, podcasts, and platforms that content is distributed through in a way that the user can more easily understand.
Old gallerymediagroup.com website
Old gallerymediagroup.com website
Timeline: 4 months
Team: Design Lead, 1 Product Managers, and Front-End Engineer
Challenge: Create a website for Gallery Media Group that showcases the publications, podcasts, and platforms that content is distributed through in a way that the user can more easily understand.
Who's it for?
- Seeking employment: users who are looking for a job opportunity at GMG, they navigate to the careers section of the site
- Seeking collaboration: advertisers who want to collaborate their work with ours
- Seeking knowledge: users who want to learn more about GMG as a whole (new brands, relationship with Vayner, meaning behind our brand)
- Seeking entertainment: users who want to find podcasts, Instagram profiles, etc.
Why Build It?
- Company goals: one main product goal = increase in revenue opportunities, by making our site more attractive to advertisers, we would increase the likelihood that someone reaches out to us to collaborate
- Competitive mindset: compared to competitors, our site lacks data and clear information on who we are as a whole. We want to stay up-to-date and in-line with competitive companies.
Who's it for?
- Seeking employment: users who are looking for a job opportunity at GMG, they navigate to the careers section of the site
- Seeking collaboration: advertisers who want to collaborate their work with ours
- Seeking knowledge: users who want to learn more about GMG as a whole (new brands, relationship with Vayner, meaning behind our brand)
- Seeking entertainment: users who want to find podcasts, Instagram profiles, etc.
Why Build It?
- Company goals: one main product goal = increase in revenue opportunities, by making our site more attractive to advertisers, we would increase the likelihood that someone reaches out to us to collaborate
- Competitive mindset: compared to competitors, our site lacks data and clear information on who we are as a whole. We want to stay up-to-date and in-line with competitive companies.
Timeline: 4 months
Team: Design Lead, 1 Product Managers, and Front-End Engineer
Challenge: Create a website for Gallery Media Group that showcases the publications, podcasts, and platforms that content is distributed through in a way that the user can more easily understand.
Timeline: 4 months
Team: Design Lead, 1 Product Managers, and Front-End Engineer
Challenge: Create a website for Gallery Media Group that showcases the publications, podcasts, and platforms that content is distributed through in a way that the user can more easily understand.
Who's it for?
- Seeking employment: users who are looking for a job opportunity at GMG, they navigate to the careers section of the site
- Seeking collaboration: advertisers who want to collaborate their work with ours
- Seeking knowledge: users who want to learn more about GMG as a whole (new brands, relationship with Vayner, meaning behind our brand)
- Seeking entertainment: users who want to find podcasts, Instagram profiles, etc.
Why Build It?
- Company goals: one main product goal = increase in revenue opportunities, by making our site more attractive to advertisers, we would increase the likelihood that someone reaches out to us to collaborate
- Competitive mindset: compared to competitors, our site lacks data and clear information on who we are as a whole. We want to stay up-to-date and in-line with competitive companies.
Old gallerymediagroup.com website
Old gallerymediagroup.com website
Who's it for?
- Seeking employment: users who are looking for a job opportunity at GMG, they navigate to the careers section of the site
- Seeking collaboration: advertisers who want to collaborate their work with ours
- Seeking knowledge: users who want to learn more about GMG as a whole (new brands, relationship with Vayner, meaning behind our brand)
- Seeking entertainment: users who want to find podcasts, Instagram profiles, etc.
Why Build It?
- Company goals: one main product goal = increase in revenue opportunities, by making our site more attractive to advertisers, we would increase the likelihood that someone reaches out to us to collaborate
- Competitive mindset: compared to competitors, our site lacks data and clear information on who we are as a whole. We want to stay up-to-date and in-line with competitive companies.
Who's it for?
- Seeking employment: users who are looking for a job opportunity at GMG, they navigate to the careers section of the site
- Seeking collaboration: advertisers who want to collaborate their work with ours
- Seeking knowledge: users who want to learn more about GMG as a whole (new brands, relationship with Vayner, meaning behind our brand)
- Seeking entertainment: users who want to find podcasts, Instagram profiles, etc.
Why Build It?
- Company goals: one main product goal = increase in revenue opportunities, by making our site more attractive to advertisers, we would increase the likelihood that someone reaches out to us to collaborate
- Competitive mindset: compared to competitors, our site lacks data and clear information on who we are as a whole. We want to stay up-to-date and in-line with competitive companies.