BRANDING • LOGO DESIGN
Blink Beauty
Branding
BRANDING • LOGO DESIGN
Blink Beauty
Branding
BRANDING • LOGO DESIGN
Blink Beauty
Branding
BRANDING • LOGO DESIGN
Blink Beauty Branding
BRANDING • LOGO DESIGN
Blink Beauty
Branding
Blink Beauty is PureWow's social-first beauty brand featuring quick beauty tutorials encompassing the world of beauty: hair, skin, nails, makeup, gadgets, and more. Blink Beauty launched in 2017 when L'Oréal signed on as sponsor for the launch of the program. I was tasked with branding the franchise including the logo, social presence, and web experience.
Blink Beauty is PureWow's social-first beauty brand featuring quick beauty tutorials encompassing the world of beauty: hair, skin, nails, makeup, gadgets, and more. Blink Beauty launched in 2017 when L'Oréal signed on as sponsor for the launch of the program. I was tasked with branding the franchise including the logo, social presence, and web experience.
Blink Beauty is PureWow's social-first beauty brand featuring quick beauty tutorials encompassing the world of beauty: hair, skin, nails, makeup, gadgets, and more. Blink Beauty launched in 2017 when L'Oréal signed on as sponsor for the launch of the program. I was tasked with branding the franchise including the logo, social presence, and web experience.
Blink Beauty is PureWow's social-first beauty brand featuring quick beauty tutorials encompassing the world of beauty: hair, skin, nails, makeup, gadgets, and more. Blink Beauty launched in 2017 when L'Oréal signed on as sponsor for the launch of the program. I was tasked with branding the franchise including the logo, social presence, and web experience.
Blink Beauty is PureWow's social-first beauty brand featuring quick beauty tutorials encompassing the world of beauty: hair, skin, nails, makeup, gadgets, and more. Blink Beauty launched in 2017 when L'Oréal signed on as sponsor for the launch of the program. I was tasked with branding the franchise including the logo, social presence, and web experience.
Team: Design Lead, Project Manager, Video Team
Timeline: 1-2 months
Role: Lead Designer - I worked with the Editor in Chief at PureWow to define the aesthetic and vibe that the Blink brand aimed to target. Blink's target demographic is younger than it's parent brand PureWow. Working with a short window of time, we had to get the social presence up and running in a short window of time which meant that I had to work efficiently to get the branding for the program on lock. From the logo, logomark, font choices, and colors, Blink launched successfully hitting the deadline that PureWow had set with L'Oréal.
Software: Adobe Illustrator
Team: Design Lead, Project Manager, Video Team
Timeline: 1-2 months
Role: Lead Designer - I worked with the Editor in Chief at PureWow to define the aesthetic and vibe that the Blink brand aimed to target. Blink's target demographic is younger than it's parent brand PureWow. Working with a short window of time, we had to get the social presence up and running in a short window of time which meant that I had to work efficiently to get the branding for the program on lock. From the logo, logomark, font choices, and colors, Blink launched successfully hitting the deadline that PureWow had set with L'Oréal.
Software: Adobe Illustrator
Team: Design Lead, Project Manager, Video Team
Timeline: 1-2 months
Role: Lead Designer - I worked with the Editor in Chief at PureWow to define the aesthetic and vibe that the Blink brand aimed to target. Blink's target demographic is younger than it's parent brand PureWow. Working with a short window of time, we had to get the social presence up and running in a short window of time which meant that I had to work efficiently to get the branding for the program on lock. From the logo, logomark, font choices, and colors, Blink launched successfully hitting the deadline that PureWow had set with L'Oréal.
Software: Adobe Illustrator
Team: Design Lead, Project Manager, Video Team
Timeline: 1-2 months
Role: Lead Designer - I worked with the Editor in Chief at PureWow to define the aesthetic and vibe that the Blink brand aimed to target. Blink's target demographic is younger than it's parent brand PureWow. Working with a short window of time, we had to get the social presence up and running in a short window of time which meant that I had to work efficiently to get the branding for the program on lock. From the logo, logomark, font choices, and colors, Blink launched successfully hitting the deadline that PureWow had set with L'Oréal.
Software: Adobe Illustrator
Social Motion Videos
Team: Designer, Video Team, Social Editors
Timeline: 1-2 days
Role: Designer - Since Blink Beauty is a social-first platform, the social video branding was essential to the success of the content, I got the opportunity to edit a few of the social editorial videos in my time working with Blink Beauty.
Software: Adobe After Effects, Photoshop
Social Motion Videos
Team: Designer, Video Team, Social Editors
Timeline: 1-2 days
Role: Designer - Since Blink Beauty is a social-first platform, the social video branding was essential to the success of the content, I got the opportunity to edit a few of the social editorial videos in my time working with Blink Beauty.
Software: Adobe After Effects, Photoshop
Social Motion Videos
Team: Designer, Video Team, Social Editors
Timeline: 1-2 days
Role: Designer - Since Blink Beauty is a social-first platform, the social video branding was essential to the success of the content, I got the opportunity to edit a few of the social editorial videos in my time working with Blink Beauty.
Software: Adobe After Effects, Photoshop
Social Motion Videos
Team: Designer, Video Team, Social Editors
Timeline: 1-2 days
Role: Designer - Since Blink Beauty is a social-first platform, the social video branding was essential to the success of the content, I got the opportunity to edit a few of the social editorial videos in my time working with Blink Beauty.
Software: Adobe After Effects, Photoshop