PRODUCT DESIGN • UI • UX
Goldin
PRODUCT DESIGN • UI • UX
Goldin
PRODUCT DESIGN • UI • UX
Goldin
PRODUCT DESIGN • UI • UX
Goldin
PRODUCT DESIGN • UI • UX
Goldin
Goldin is the primary collectibles marketplace, providing a secure platform for buying and selling sports and pop culture memorabilia, catering to millions of customers worldwide.
Goldin is the primary collectibles marketplace, providing a secure platform for buying and selling sports and pop culture memorabilia, catering to millions of customers worldwide.
Goldin is the primary collectibles marketplace, providing a secure platform for buying and selling sports and pop culture memorabilia, catering to millions of customers worldwide.
Goldin is the primary collectibles marketplace, providing a secure platform for buying and selling sports and pop culture memorabilia, catering to millions of customers worldwide.
Goldin is the primary collectibles marketplace, providing a secure platform for buying and selling sports and pop culture memorabilia, catering to millions of customers worldwide.
Goldin MVP
Timeline: 7 months
Team: Design Lead, 2 Product Managers, 1 Front-End Engineer, and 2 Back-End Engineers
Challenge: Lead the design of the consumer-facing site and internal admin application for the live auction platform Goldin, formerly known as Goldin Auctions.
Goals:
- Develop a user-friendly bidding experience across desktop and mobile.
- Design a search and filter experience that is functional but also user-centric, improving the discoverability of items for Goldin users.
- Create a seamless login experience by ensuring the following:
- The placement of the login action is prominent.
- Messaging upon login or creating an account is consistent and apparent.
- Develop an intuitive 'My Account' section enabling users to manage bids, view invoices, and monitor their listings, enhancing user engagement and satisfaction.
- Clearly explain "extended bidding" and ensure that bids in this period happen instantly without the need to refresh the page.
- Allow multiple auctions to run on the site simultaneously by:
- Develop a custom auction software that supports the scale of multiple auctions.
- Design an experience for the consumer-facing side of the platform that allows users to navigate between auctions seamlessly.
- Work with engineering to develop a design system that is scalable, adaptable, and ready for future growth and development.
Goldin MVP
Timeline: 7 months
Team: Design Lead, 2 Product Managers, 1 Front-End Engineer, and 2 Back-End Engineers
Challenge: Lead the design of the consumer-facing site and internal admin application for the live auction platform Goldin, formerly known as Goldin Auctions.
Goals:
- Develop a user-friendly bidding experience across desktop and mobile.
- Design a search and filter experience that is functional but also user-centric, improving the discoverability of items for Goldin users.
- Create a seamless login experience by ensuring the following:
- The placement of the login action is prominent.
- Messaging upon login or creating an account is consistent and apparent.
- Develop an intuitive 'My Account' section enabling users to manage bids, view invoices, and monitor their listings, enhancing user engagement and satisfaction.
- Clearly explain "extended bidding" and ensure that bids in this period happen instantly without the need to refresh the page.
- Allow multiple auctions to run on the site simultaneously by:
- Develop a custom auction software that supports the scale of multiple auctions.
- Design an experience for the consumer-facing side of the platform that allows users to navigate between auctions seamlessly.
- Work with engineering to develop a design system that is scalable, adaptable, and ready for future growth and development.
Goldin MVP
Timeline: 7 months
Team: Design Lead, 2 Product Managers, 1 Front-End Engineer, and 2 Back-End Engineers
Challenge: Lead the design of the consumer-facing site and internal admin application for the live auction platform Goldin, formerly known as Goldin Auctions.
Goals:
- Develop a user-friendly bidding experience across desktop and mobile.
- Design a search and filter experience that is functional but also user-centric, improving the discoverability of items for Goldin users.
- Create a seamless login experience by ensuring the following:
- The placement of the login action is prominent.
- Messaging upon login or creating an account is consistent and apparent.
- Develop an intuitive 'My Account' section enabling users to manage bids, view invoices, and monitor their listings, enhancing user engagement and satisfaction.
- Clearly explain "extended bidding" and ensure that bids in this period happen instantly without the need to refresh the page.
- Allow multiple auctions to run on the site simultaneously by:
- Develop a custom auction software that supports the scale of multiple auctions.
- Design an experience for the consumer-facing side of the platform that allows users to navigate between auctions seamlessly.
- Work with engineering to develop a design system that is scalable, adaptable, and ready for future growth and development.
Goldin MVP
Timeline: 7 months
Team: Design Lead, 2 Product Managers, 1 Front-End Engineer, and 2 Back-End Engineers
Challenge: Lead the design of the consumer-facing site and internal admin application for the live auction platform Goldin, formerly known as Goldin Auctions.
Goals:
- Develop a user-friendly bidding experience across desktop and mobile.
- Design a search and filter experience that is functional but also user-centric, improving the discoverability of items for Goldin users.
- Create a seamless login experience by ensuring the following:
- The placement of the login action is prominent.
- Messaging upon login or creating an account is consistent and apparent.
- Develop an intuitive 'My Account' section enabling users to manage bids, view invoices, and monitor their listings, enhancing user engagement and satisfaction.
- Clearly explain "extended bidding" and ensure that bids in this period happen instantly without the need to refresh the page.
- Allow multiple auctions to run on the site simultaneously by:
- Develop a custom auction software that supports the scale of multiple auctions.
- Design an experience for the consumer-facing side of the platform that allows users to navigate between auctions seamlessly.
- Work with engineering to develop a design system that is scalable, adaptable, and ready for future growth and development.
Goldin MVP
Timeline: 7 months
Team: Design Lead, 2 Product Managers, 1 Front-End Engineer, and 2 Back-End Engineers
Challenge: Lead the design of the consumer-facing site and internal admin application for the live auction platform Goldin, formerly known as Goldin Auctions.
Goals:
- Develop a user-friendly bidding experience across desktop and mobile.
- Design a search and filter experience that is functional but also user-centric, improving the discoverability of items for Goldin users.
- Create a seamless login experience by ensuring the following:
- The placement of the login action is prominent.
- Messaging upon login or creating an account is consistent and apparent.
- Develop an intuitive 'My Account' section enabling users to manage bids, view invoices, and monitor their listings, enhancing user engagement and satisfaction.
- Clearly explain "extended bidding" and ensure that bids in this period happen instantly without the need to refresh the page.
- Allow multiple auctions to run on the site simultaneously by:
- Develop a custom auction software that supports the scale of multiple auctions.
- Design an experience for the consumer-facing side of the platform that allows users to navigate between auctions seamlessly.
- Work with engineering to develop a design system that is scalable, adaptable, and ready for future growth and development.
Before & After: Consumer-facing platform
Before & After: Consumer-facing platform
Before & After: Consumer-facing platform
Before & After: Consumer-facing platform
Before & After: Consumer-facing platform
Goldin Auctions before and after the redesign of the platform user experience.
Goldin Auctions before and after the redesign of the platform user experience.
Goldin Auctions prior to the Goldin MVP site launch.
Goldin Auctions prior to the Goldin MVP site.
Goldin Auctions prior to the Goldin MVP site launch.
Results:
- Extended bidding encouraged bids in the last hours of an item at auction, ultimately increasing the final price.
- User engagement on mobile for bidding and discovery increased by over 60%.
- In the first full year that the new Goldin platform was live, the company's GMV increased by 300%.
Results:
- Extended bidding encouraged bids in the last hours of an item at auction, ultimately increasing the final price.
- User engagement on mobile for bidding and discovery increased by over 60%.
- In the first full year that the new Goldin platform was live, the company's GMV increased by 300%.
Results:
- Extended bidding encouraged bids in the last hours of an item at auction, ultimately increasing the final price of items.
- User engagement on mobile for bidding and discovery, which was nonexistent before the launch of the new Goldin, increased by over 60%.
- In the first full year that the new Goldin platform was live, the company's GMV increased by 300%.
Post Launch Results:
- Extended bidding encouraged bids in the last hours of an item at auction, ultimately increasing the final price.
- User engagement on mobile for bidding and discovery increased by over 60%.
- In the first full year that the new Goldin platform was live, the company's GMV increased by 300%.
Results:
- Extended bidding encouraged bids in the last hours of an item at auction, ultimately increasing the final price.
- User engagement on mobile for bidding and discovery increased by over 60%.
- In the first full year that the new Goldin platform was live, the company's GMV increased by 300%.
Self-Service Checkout
Timeline: 3 Months
Team: Lead Designer, 1 Product Manager, Engineer, and Analyst
Challenge: The payment process for buyers, sellers, and the internal Goldin team was manual, inflexible, and prone to errors. Users paying for items on Goldin had to use inefficient methods (e.g., no ACH debit) with no visibility into their order status. The confusing invoice flow often led to incorrect payments or packages being shipped. Internally, Goldin's accounting and shipping teams had to manually create invoices and shipping labels for each customer's purchase.
Goals:
- Design a single Self-Service checkout flow:
- Enabling users to seamlessly complete the payment process.
- Ensuring that shipping details and associated costs are updated in real-time and are accurate.
- Eliminate the overhead of internal and external manual operations by implementing a per-auction checkout flow, where:
- Buyers can verify and change their shipping address.
- Taxes and fees are automatically updated based on destination (incl. Vault) and payment method.
- Support appropriate payment methods to enable seamless purchases
- Credit card
- ACH debit via Stripe
- Wire transfer
- Crypto
- Payment drop-off
Self-Service Checkout
Timeline: 3 Months
Team: Lead Designer, 1 Product Manager, Engineer, and Analyst
Challenge: The payment process for buyers, sellers, and the internal Goldin team was manual, inflexible, and prone to errors. Users paying for items on Goldin had to use inefficient methods (e.g., no ACH debit) with no visibility into their order status. The confusing invoice flow often led to incorrect payments or packages being shipped. Internally, Goldin's accounting and shipping teams had to manually create invoices and shipping labels for each customer's purchase.
Goals:
- Design a single Self-Service checkout flow:
- Enabling users to seamlessly complete the payment process.
- Ensuring that shipping details and associated costs are updated in real-time and are accurate.
- Eliminate the overhead of internal and external manual operations by implementing a per-auction checkout flow, where:
- Buyers can verify and change their shipping address.
- Taxes and fees are automatically updated based on destination (incl. Vault) and payment method.
- Support appropriate payment methods to enable seamless purchases
- Credit card
- ACH debit via Stripe
- Wire transfer
- Crypto
- Payment drop-off
Self-Service Checkout
Timeline: 3 Months
Team: Lead Designer, 1 Product Manager, Engineer, and Analyst
Challenge: The payment process for buyers, sellers, and the internal Goldin team was manual, inflexible, and prone to errors. Users paying for items on Goldin had to use inefficient methods (e.g., no ACH debit) with no visibility into their order status. The confusing invoice flow often led to incorrect payments or packages being shipped. Internally, Goldin's accounting and shipping teams had to manually create invoices and shipping labels for each customer's purchase.
Goals:
- Design a single Self-Service checkout flow:
- Enabling users to seamlessly complete the payment process.
- Ensuring that shipping details and associated costs are updated in real-time and are accurate.
- Eliminate the overhead of internal and external manual operations by implementing a per-auction checkout flow, where:
- Buyers can verify and change their shipping address.
- Taxes and fees are automatically updated based on destination (incl. Vault) and payment method.
- Support appropriate payment methods to enable seamless purchases
- Credit card
- ACH debit via Stripe
- Wire transfer
- Crypto
- Payment drop-off
Self-Service Checkout
Timeline: 3 Months
Team: Lead Designer, 1 Product Manager, Engineer, and Analyst
Challenge: The payment process for buyers, sellers, and the internal Goldin team was manual, inflexible, and prone to errors. Users paying for items on Goldin had to use inefficient methods (e.g., no ACH debit) with no visibility into their order status. The confusing invoice flow often led to incorrect payments or packages being shipped. Internally, Goldin's accounting and shipping teams had to manually create invoices and shipping labels for each customer's purchase.
Goals:
- Design a single Self-Service checkout flow:
- Enabling users to seamlessly complete the payment process.
- Ensuring that shipping details and associated costs are updated in real-time and are accurate.
- Eliminate the overhead of internal and external manual operations by implementing a per-auction checkout flow, where:
- Buyers can verify and change their shipping address.
- Taxes and fees are automatically updated based on destination (incl. Vault) and payment method.
- Support appropriate payment methods to enable seamless purchases
- Credit card
- ACH debit via Stripe
- Wire transfer
- Crypto
- Payment drop-off
Self-Service Checkout
Timeline: 3 Months
Team: Lead Designer, 1 Product Manager, Engineer, and Analyst
Challenge: The payment process for buyers, sellers, and the internal Goldin team was manual, inflexible, and prone to errors. Users paying for items on Goldin had to use inefficient methods (e.g., no ACH debit) with no visibility into their order status. The confusing invoice flow often led to incorrect payments or packages being shipped. Internally, Goldin's accounting and shipping teams had to manually create invoices and shipping labels for each customer's purchase.
Goals:
- Design a single Self-Service checkout flow:
- Enabling users to seamlessly complete the payment process.
- Ensuring that shipping details and associated costs are updated in real-time and are accurate.
- Eliminate the overhead of internal and external manual operations by implementing a per-auction checkout flow, where:
- `Buyers can verify and change their shipping address.
- Taxes and fees are automatically updated based on destination (incl. Vault) and payment method.
- Support appropriate payment methods to enable seamless purchases
- Credit card
- ACH debit via Stripe
- Wire transfer
- Crypto
- Payment drop-off
Results:
- In the first week after the checkout was launched, instant payments for items increased by 40%, partly due to the simplified payment process enabled by Stripe.
- The internal Goldin team no longer had to spend hours of vital work time emailing buyers about the details of the payment process and how they wanted to pay.
Results:
- In the first week after the checkout was launched, instant payments for items increased by 40%, partly due to the simplified payment process enabled by Stripe.
- The internal Goldin team no longer had to spend hours of vital work time emailing buyers about the details of the payment process and how they wanted to pay.
Results:
- In the first week after the checkout was launched, instant payments for items increased by 40%, partly due to the simplified payment process enabled by Stripe.
- The internal Goldin team no longer had to spend hours of vital work time emailing buyers about the details of the payment process and how they wanted to pay.
Results:
In the first week after the checkout was launched, instant payments for items increased by 40%, partly due to the simplified payment process enabled by Stripe.
The internal Goldin team no longer had to spend hours of vital work time emailing buyers about the details of the payment process and how they wanted to pay.
Results:
- In the first week after the checkout was launched, instant payments for items increased by 40%, partly due to the simplified payment process enabled by Stripe.
- The internal Goldin team no longer had to spend hours of vital work time emailing buyers about the details of the payment process and how they wanted to pay.
Design System
I collaborated closely with the front-end engineering team to create a design system that included tokens and components. I made sure that each token and style had the correct naming structure, and I also created detailed documentation on how and where each component of the design system would be used.
Design System:
I collaborated closely with the front-end engineering team to create a design system that included tokens and components. I made sure that each token and style had the correct naming structure, and I also created detailed documentation on how and where each component of the design system would be used.
Design System:
I worked closely with front-end engineering to establish a design system incorporating tokens and components. I ensured that each token/style had the proper naming structure, and I provided detailed documentation on where and how each element of the design system would be incorporated.
Design System:
I collaborated closely with the front-end engineering team to create a design system that included tokens and components. I made sure that each token and style had the correct naming structure, and I also created detailed documentation on how and where each component of the design system would be used.
Design System:
I collaborated closely with the front-end engineering team to create a design system that included tokens and components. I made sure that each token and style had the correct naming structure, and I also created detailed documentation on how and where each component of the design system would be used.
Mobile App
Challenge: As the company scaled along with the size of the design team, I led initiatives to brainstorm ideas with the design team. This enabled the tech team to anticipate upcoming roadmap items and gave the design team the space to explore and research new ideas aligned with user/business goals—one of the milestones on the product roadmap was the development of the Goldin mobile app.
Mobile App
Challenge: As the company scaled along with the size of the design team, I led initiatives to brainstorm ideas with the design team. This enabled the tech team to anticipate upcoming roadmap items and gave the design team the space to explore and research new ideas aligned with user/business goals—one of the milestones on the product roadmap was the development of the Goldin mobile app.
Mobile App
Challenge: As the company has scaled, I have worked to grow the product design team. I have spearheaded efforts to explore ideas with the design team while working closely with engineering and product managers. Allowing the tech team to get ahead of roadmap items and allowing the design team to have room for exploration and research for goals set and new ideas. One such goal set on the roadmap is the Goldin mobile app.
Mobile App
Challenge: As the company has scaled, I have worked to grow the product design team. I have spearheaded efforts to explore ideas with the design team while working closely with engineering and product managers. Allowing the tech team to get ahead of roadmap items and allowing the design team to have room for exploration and research for goals set and new ideas. One such goal set on the roadmap is the Goldin mobile app.
Mobile App
Challenge: As the company scaled along with the size of the design team, I led initiatives to brainstorm ideas with the design team. This enabled the tech team to anticipate upcoming roadmap items and gave the design team the space to explore and research new ideas aligned with user/business goals—one of the milestones on the product roadmap was the development of the Goldin mobile app.
