BRANDING •  LOGO DESIGN • ART DIRECTION

Hudson & Packard
 

BRANDING •  LOGO DESIGN • ART DIRECTION

Hudson & Packard 

BRANDING •  LOGO DESIGN

Hudson & Packard

BRANDING •  LOGO DESIGN • ART DIRECTION

Hudson & Packard

BRANDING •  LOGO DESIGN • ART DIRECTION

Hudson & Packard

I was tasked with creating a logo, logomark, branding guidelines, and art direction for the Detroit-style pizza company Hudson & Packard. Located in Poughkeepsie, New York, the owner wanted to bring the essence of the motor city into the branding. 

I was tasked with creating a logo, logomark, branding guidelines, and art direction for the Detroit-style pizza company Hudson & Packard. Located in Poughkeepsie, New York, the owner wanted to bring the essence of the motor city into the branding. 

I was tasked with creating a logo, logomark, branding guidelines, and art direction for the Detroit-style pizza company Hudson & Packard. Located in Poughkeepsie, New York, the owner wanted to bring the essence of the motor city into the branding. 

I was tasked with creating a logo, logomark, branding guidelines, and art direction for the Detroit-style pizza company Hudson & Packard. Located in Poughkeepsie, New York, the owner wanted to bring the essence of the motor city into the branding. 

I was tasked with creating a logo, logomark, branding guidelines, and art direction for the Detroit-style pizza company Hudson & Packard. Located in Poughkeepsie, New York, the owner wanted to bring the essence of the motor city into the branding. 

Logo & Branding Design

Challenge: Design a logo for a pizza company opening up in an area unfamiliar with Detroit Style Pizza. Hudson & Packard is little Detroit mixed with a little Hudson Valley. When Starting out the branding exploration for this project, the most important thing for the owner was to envoke the feeling of old-style Detroit so that customers felt immersed into the culture and history of Detroit style pizza.

Logo & Branding Design

Challenge: Design a logo for a pizza company opening up in an area unfamiliar with Detroit Style Pizza. Hudson & Packard is little Detroit mixed with a little Hudson Valley. When Starting out the branding exploration for this project, the most important thing for the owner was to envoke the feeling of old-style Detroit so that customers felt immersed into the culture and history of Detroit style pizza.

Logo & Branding Design

Challenge: Design a logo for a pizza company opening up in an area unfamiliar with Detroit Style Pizza. Hudson & Packard is little Detroit mixed with a little Hudson Valley. When Starting out the branding exploration for this project, the most important thing for the owner was to envoke the feeling of old-style Detroit so that customers felt immersed into the culture and history of Detroit style pizza.

Logo & Branding Design

Challenge: Design a logo for a pizza company opening up in an area unfamiliar with Detroit Style Pizza. Hudson & Packard is little Detroit mixed with a little Hudson Valley. When Starting out the branding exploration for this project, the most important thing for the owner was to envoke the feeling of old-style Detroit so that customers felt immersed into the culture and history of Detroit style pizza.

Logo & Branding Design

Challenge: Design a logo for a pizza company opening up in an area unfamiliar with Detroit Style Pizza. Hudson & Packard is little Detroit mixed with a little Hudson Valley. When Starting out the branding exploration for this project, the most important thing for the owner was to envoke the feeling of old-style Detroit so that customers felt immersed into the culture and history of Detroit style pizza.

Timeline: 2 months

Team: Lead Designer

Role: Lead Designer - Designed several iterations of the Hudson & Packard logo until a final logo and logomark were decided upon. I selected typography, color palettes, created brand guidelines, and gave art direction for the website and environmental signage.

Timeline: 2 months

Team: Lead Designer

Role: Lead Designer - Designed several iterations of the Hudson & Packard logo until a final logo and logomark were decided upon. I selected typography, color palettes, created brand guidelines, and gave art direction for the website and environmental signage.

Timeline: 2 months

Team: Lead Designer

Role: Lead Designer - Designed several iterations of the Hudson & Packard logo until a final logo and logomark were decided upon. I selected typography, color palettes, created brand guidelines, and gave art direction for the website and environmental signage.

Timeline: 2 months

Team: Lead Designer

Role: Lead Designer - Designed several iterations of the Hudson & Packard logo until a final logo and logomark were decided upon. I selected typography, color palettes, created brand guidelines, and gave art direction for the website and environmental signage.

Timeline: 2 months

Team: Lead Designer

Role: Lead Designer - Designed several iterations of the Hudson & Packard logo until a final logo and logomark were decided upon. I selected typography, color palettes, created brand guidelines, and gave art direction for the website and environmental signage.

Logo Exploration & Mood Board

Logo Exploration & Mood Board

Logo Exploration & Mood Board

Logo Exploration & Mood Board

Logo Exploration & Mood Board

Results: While the logo at first view is more complex because of the layering of colors, several logo variations were designed to ensure seamless integration into any of Hudson & Packard's branding needs. The brand guidelines have proved extremely helpful in the furnishing of the restaurant. The company itself has received local praise for its ability to successfully open up a restaurant during the pandemic through its cohesive marketing and delicious pizza. 

Software: Pen and Paper, Adobe Illustrator, Sketch, Photoshop

Results: While the logo at first view is more complex because of the layering of colors, several logo variations were designed to ensure seamless integration into any of Hudson & Packard's branding needs. The brand guidelines have proved extremely helpful in the furnishing of the restaurant. The company itself has received local praise for its ability to successfully open up a restaurant during the pandemic through its cohesive marketing and delicious pizza. 

Software: Pen and Paper, Adobe Illustrator, Sketch, Photoshop

Results: While the logo at first view is more complex because of the layering of colors, several logo variations were designed to ensure seamless integration into any of Hudson & Packard's branding needs. The brand guidelines have proved extremely helpful in the furnishing of the restaurant. The company itself has received local praise for its ability to successfully open up a restaurant during the pandemic through its cohesive marketing and delicious pizza. 

Software: Pen and Paper, Adobe Illustrator, Sketch, Photoshop

Results: While the logo at first view is more complex because of the layering of colors, several logo variations were designed to ensure seamless integration into any of Hudson & Packard's branding needs. The brand guidelines have proved extremely helpful in the furnishing of the restaurant. The company itself has received local praise for its ability to successfully open up a restaurant during the pandemic through its cohesive marketing and delicious pizza. 

Software: Pen and Paper, Adobe Illustrator, Sketch, Photoshop

Results: While the logo at first view is more complex because of the layering of colors, several logo variations were designed to ensure seamless integration into any of Hudson & Packard's branding needs. The brand guidelines have proved extremely helpful in the furnishing of the restaurant. The company itself has received local praise for its ability to successfully open up a restaurant during the pandemic through its cohesive marketing and delicious pizza. 

Software: Pen and Paper, Adobe Illustrator, Sketch, Photoshop