PureWow created a custom editorial program for IKEA and I was tasked with designing the interactive experience for the content. The editorial direction of the program was based on providing readers with quick tips for every room in their house while seamlessly integrating IKEA products. The landing page of the experience is based on a blueprint of a house and acts as a nav for the user as they explore tips for each room.

PureWow created a custom editorial program for IKEA and I was tasked with designing the interactive experience for the content. The editorial direction of the program was based on providing readers with quick tips for every room in their house while seamlessly integrating IKEA products. The landing page of the experience is based on a blueprint of a house and acts as a nav for the user as they explore tips for each room.

PureWow created a custom editorial program for IKEA and I was tasked with designing the interactive experience for the content. The editorial direction of the program was based on providing readers with quick tips for every room in their house while seamlessly integrating IKEA products. The landing page of the experience is based on a blueprint of a house and acts as a nav for the user as they explore tips for each room.

PureWow created a custom editorial program for IKEA and I was tasked with designing the interactive experience for the content. The editorial direction of the program was based on providing readers with quick tips for every room in their house while seamlessly integrating IKEA products. The landing page of the experience is based on a blueprint of a house and acts as a nav for the user as they explore tips for each room.

PureWow created a custom editorial program for IKEA and I was tasked with designing the interactive experience for the content. The editorial direction of the program was based on providing readers with quick tips for every room in their house while seamlessly integrating IKEA products. The landing page of the experience is based on a blueprint of a house and acts as a nav for the user as they explore tips for each room.