PureWow was tasked with creating an off-broadway live Musical for Olay based on the popularity of the social video ads PureWow had previously created for the brand. The musical was called "The Road to Glow." I was tasked with art directing the show from the branding, event signage to the interactive experiences guest experienced when they came for the show.

PureWow was tasked with creating an off-broadway live Musical for Olay based on the popularity of the social video ads PureWow had previously created for the brand. The musical was called "the Road to Glow." I was tasked with art directing the show from the branding, event signage to the interactive experiences guest experienced when they came for the show.

PureWow was tasked with creating an off-broadway live Musical for Olay based on the popularity of the social video ads PureWow had previously created for the brand. The musical was called "the Road to Glow." I was tasked with art directing the show from the branding, event signage to the interactive experiences guest experienced when they came for the show.

PureWow was tasked with creating an off-broadway live Musical for Olay based on the popularity of the social video ads PureWow had previously created for the brand. The musical was called "the Road to Glow." I was tasked with art directing the show from the branding, event signage to the interactive experiences guest experienced when they came for the show.

PureWow was tasked with creating an off-broadway live Musical for Olay based on the popularity of the social video ads PureWow had previously created for the brand. The musical was called "the Road to Glow." I was tasked with art directing the show from the branding, event signage to the interactive experiences guest experienced when they came for the show.

Summary: "The Road to Glow" went live in 2019. In a span of 2 months, we put together an experience for Olay that hit all their main KPIs. Olay wanted an experience that was relatable to their audience and highlighted their new line of skincare products. The event was successful resulting in engagement in attendees as well as a helping launch Olay as a player in this new wave of marketing. The event was featured in AdWeek with glowing reviews.

Timeline: 2 months

Team: Art Director/Design Lead, 2-person design team, Project Manager

Summary: "The Road to Glow" went live in 2019. In a span of 2 months, we put together an experience for Olay that hit all their main KPIs. Olay wanted an experience that was relatable to their audience and highlighted their new line of skincare products. The event was successful resulting in engagement in attendees as well as a helping launch Olay as a player in this new wave of marketing. The event was featured in AdWeek with glowing reviews.

Timeline: 2 months

Team: Art Director/Design Lead, 2-person design team, Project Manager

Summary: "The Road to Glow" went live in 2019. In a span of 2 months, we put together an experience for Olay that hit all their main KPIs. Olay wanted an experience that was relatable to their audience and highlighted their new line of skincare products. The event was successful resulting in engagement in attendees as well as a helping launch Olay as a player in this new wave of marketing. The event was featured in AdWeek with glowing reviews.

Timeline: 2 months

Team: Art Director/Design Lead, 2-person design team, Project Manager

Summary: "The Road to Glow" went live in 2019. In a span of 2 months, we put together an experience for Olay that hit all their main KPIs. Olay wanted an experience that was relatable to their audience and highlighted their new line of skincare products. The event was successful resulting in engagement in attendees as well as a helping launch Olay as a player in this new wave of marketing. The event was featured in AdWeek with glowing reviews.

Timeline: 2 months

Team: Art Director/Design Lead, 2-person design team, Project Manager

Summary: "The Road to Glow" went live in 2019. In a span of 2 months, we put together an experience for Olay that hit all their main KPIs. Olay wanted an experience that was relatable to their audience and highlighted their new line of skincare products. The event was successful resulting in engagement in attendees as well as a helping launch Olay as a player in this new wave of marketing. The event was featured in AdWeek with glowing reviews.

Timeline: 2 months

Team: Art Director/Design Lead, 2-person design team, Project Manager