BRANDING •  LOGO DESIGN

ONE37pm
Branding

BRANDING •  LOGO DESIGN

ONE37pm
Branding

BRANDING • LOGO DESIGN

ONE37pm
Branding

BRANDING • LOGO DESIGN

ONE37pm Branding

BRANDING •  LOGO DESIGN

ONE37pm Branding

I was tasked with creating a logo, logomark & branding guidelines for the new men’s brand at Gallery Media Group. The new brand is a publication targeted to men 18-35. The content is an intersection of culture, style, music and sports, through the lens of entrepreneurship. 

I was tasked with creating a logo, logomark & branding guidelines for the new men’s brand at Gallery Media Group. The new brand is a publication targeted to men 18-35. The content is an intersection of culture, style, music and sports, through the lens of entrepreneurship. 

I was tasked with creating a logo, logomark & branding guidelines for the new men’s brand at Gallery Media Group. The new brand is a publication targeted to men 18-35. The content is an intersection of culture, style, music and sports, through the lens of entrepreneurship. 

I was tasked with creating a logo, logomark & branding guidelines for the new men’s brand at Gallery Media Group. The new brand is a publication targeted to men 18-35. The content is an intersection of culture, style, music and sports, through the lens of entrepreneurship. 

I was tasked with creating a logo, logomark & branding guidelines for the new men’s brand at Gallery Media Group. The new brand is a publication targeted to men 18-35. The content is an intersection of culture, style, music and sports, through the lens of entrepreneurship. 

Summary: Upon starting the branding project a clear name for the brand was not yet picked by the C-Suite at Gallery Media Group. This created a curveball in the branding challenge because the timeline of the project was tight. Over a 3 month period, I designed a logo, logomark and brand guidelines for the men’s brand without a clear name until a month and a half into the project. The branding needed to be edgy speaking to the brand’s ideal demographic as well as portray a strong sense of identity.

Summary: Upon starting the branding project a clear name for the brand was not yet picked by the C-Suite at Gallery Media Group. This created a curveball in the branding challenge because the timeline of the project was tight. Over a 3 month period, I designed a logo, logomark and brand guidelines for the men’s brand without a clear name until a month and a half into the project. The branding needed to be edgy speaking to the brand’s ideal demographic as well as portray a strong sense of identity. 

Summary: Upon starting the branding project a clear name for the brand was not yet picked by the C-Suite at Gallery Media Group. This created a curveball in the branding challenge because the timeline of the project was tight. Over a 3 month period, I designed a logo, logomark and brand guidelines for the men’s brand without a clear name until a month and a half into the project. The branding needed to be edgy speaking to the brand’s ideal demographic as well as portray a strong sense of identity.

Summary: Upon starting the branding project a clear name for the brand was not yet picked by the C-Suite at Gallery Media Group. This created a curveball in the branding challenge because the timeline of the project was tight. Over a 3 month period, I designed a logo, logomark and brand guidelines for the men’s brand without a clear name until a month and a half into the project. The branding needed to be edgy speaking to the brand’s ideal demographic as well as portray a strong sense of identity.

Summary: Upon starting the branding project a clear name for the brand was not yet picked by the C-Suite at Gallery Media Group. This created a curveball in the branding challenge because the timeline of the project was tight. Over a 3 month period, I designed a logo, logomark and brand guidelines for the men’s brand without a clear name until a month and a half into the project. The branding needed to be edgy speaking to the brand’s ideal demographic as well as portray a strong sense of identity.

Timeline: 3 months

Team: 2-person design team

Role: Lead Designer - Designed several iterations of the men’s brand logo before settling upon the final name of the brand ONE37pm. In collaboration with the rest of the design team, we then narrowed down options for the logo with the chosen name then designed and refined logomark options. I then led the charge on finding a typeface that would work nicely with the logo and translate well across the website and social assets. 

Software: Adobe Photoshop, Adobe Illustrator, Sketch, Adobe Typekit

Timeline: 3 months

Team: 2-person design team

Role: Lead Designer - Designed several iterations of the men’s brand logo before settling upon the final name of the brand ONE37pm. In collaboration with the rest of the design team, we then narrowed down options for the logo with the chosen name then designed and refined logomark options. I then led the charge on finding a typeface that would work nicely with the logo and translate well across the website and social assets. 

Software: Adobe Photoshop, Adobe Illustrator, Sketch, Adobe Typekit

Timeline: 3 months

Team: 2-person design team

Role: Lead Designer - Designed several iterations of the men’s brand logo before settling upon the final name of the brand ONE37pm. In collaboration with the rest of the design team, we then narrowed down options for the logo with the chosen name then designed and refined logomark options. I then led the charge on finding a typeface that would work nicely with the logo and translate well across the website and social assets. 

Software: Adobe Photoshop, Adobe Illustrator, Sketch, Adobe Typekit

Timeline: 3 months

Team: 2-person design team

Role: Lead Designer - Designed several iterations of the men’s brand logo before settling upon the final name of the brand ONE37pm. In collaboration with the rest of the design team, we then narrowed down options for the logo with the chosen name then designed and refined logomark options. I then led the charge on finding a typeface that would work nicely with the logo and translate well across the website and social assets. 

Software: Adobe Photoshop, Adobe Illustrator, Sketch, Adobe Typekit

Timeline: 3 months

Team: 2-person design team

Role: Lead Designer - Designed several iterations of the men’s brand logo before settling upon the final name of the brand ONE37pm. In collaboration with the rest of the design team, we then narrowed down options for the logo with the chosen name then designed and refined logomark options. I then led the charge on finding a typeface that would work nicely with the logo and translate well across the website and social assets. 

Software: Adobe Photoshop, Adobe Illustrator, Sketch, Adobe Typekit