DoStuff is a media company with a primary goal of answering the question for its readers, "What am I going to do tonight?" The company consists of city-specific publications. DoStuff has local teams in 20 cities. I was tasked with designing and building out each of those cities registration emails, daily emails, and sponsored content email templates. Each city has a unique brand and editorial voice while remaining true to the ethos of DoStuff. Subscribers of DoStuff's publications reach a span of reach 7 million people each month.
DoStuff is a media company with a primary goal of answering the question for its readers, "What am I going to do tonight?" The company consists of city-specific publications. DoStuff has local teams in 20 cities. I was tasked with designing and building out each of those city's registration emails, daily emails, and sponsored content email templates. Each city has a unique brand and editorial voice while remaining true to the ethos of DoStuff. Subscribers of DoStuff's publications reach a span of reach 7 million people each month.
DoStuff is a media company with a primary goal of answering the question for its readers, "What am I going to do tonight?" The company consists of city-specific publications. DoStuff has local teams in 20 cities. I was tasked with designing and building out each of those cities' registration emails, daily emails, and sponsored content email templates. Each city has a unique brand and editorial voice while remaining true to the ethos of DoStuff. Subscribers of DoStuff's publications reach a span of reach 7 million people each month.
DoStuff is a media company with a primary goal of answering the question for its readers, "What am I going to do tonight?" The company consists of city-specific publications. DoStuff has local teams in 20 cities. I was tasked with designing and building out each of those cities registration emails, daily emails, and sponsored content email templates. Each city has a unique brand and editorial voice while remaining true to the ethos of DoStuff. Subscribers of DoStuff's publications reach a span of reach 7 million people each month.
DoStuff is a media company with a primary goal of answering the question for its readers, "What am I going to do tonight?" The company consists of city-specific publications. DoStuff has local teams in 20 cities. I was tasked with designing and building out each of those cities registration emails, daily emails, and sponsored content email templates. Each city has a unique brand and editorial voice while remaining true to the ethos of DoStuff. Subscribers of DoStuff's publications reach a span of reach 7 million people each month.
Timeline: 3-6 months (registration emails, daily emails, sponsored content emails)
Team: Design Lead & Coder
Role: Design Lead - Designed a set of registration emails, daily emails, sponsored content email templates for each of the 20 cities under DoStuff media's umbrella. Once approved by each city, I coded the email templates in HTML that would work with MailChimp.
Software: Sketch, Adobe Photoshop, Invision, Sublime Text (HTML)
Timeline: 3-6 months (registration emails, daily emails, sponsored content emails)
Team: Design Lead & Coder
Role: Design Lead - Designed a set of registration emails, daily emails, sponsored content email templates for each of the 20 cities under DoStuff media's umbrella. Once approved by each city, I coded the email templates in HTML that would work with MailChimp.
Software: Sketch, Adobe Photoshop, Invision, Sublime Text (HTML)
Timeline: 3-6 months (registration emails, daily emails, sponsored content emails)
Team: Design Lead & Coder
Role: Design Lead - Designed a set of registration emails, daily emails, sponsored content email templates for each of the 20 cities under DoStuff media's umbrella. Once approved by each city, I coded the email templates in HTML that would work with MailChimp.
Software: Sketch, Adobe Photoshop, Invision, Sublime Text (HTML)
Timeline: 3-6 months (registration emails, daily emails, sponsored content emails)
Team: Design Lead & Coder
Role: Design Lead - Designed a set of registration emails, daily emails, sponsored content email templates for each of the 20 cities under DoStuff media's umbrella. Once approved by each city, I coded the email templates in HTML that would work with MailChimp.
Software: Sketch, Adobe Photoshop, Invision, Sublime Text (HTML)
Timeline: 3-6 months (registration emails, daily emails, sponsored content emails)
Team: Design Lead & Coder
Role: Design Lead - Designed a set of registration emails, daily emails, sponsored content email templates for each of the 20 cities under DoStuff media's umbrella. Once approved by each city, I coded the email templates in HTML that would work with MailChimp.
Software: Sketch, Adobe Photoshop, Invision, Sublime Text (HTML)