PureWow Emails

Evolution of PureWow's Emails

History: PureWow's first form of content distribution was through daily emails. The early versions of the emails contained a full article. The website during that time served to house those articles. I have executed and overseen the email template design for all of PureWow's emails since 2012. Over the years, the email design has gradually changed to be more cohesive with PureWow's refined branding. The content strategy of PureWow's emails also evolved and the emails no longer served only one article, but instead teasers to articles found on the website. The below images show this evolution. I then go on to highlight the major email redesign that occurred when the content distribution strategy changed.

Evolution of PureWow's Emails

History: PureWow's first form of content distribution was through daily emails. The early versions of the emails contained a full article. The website during that time served to house those articles. I have executed and overseen the email template design for all of PureWow's emails since 2012. Over the years, the email design has gradually changed to be more cohesive with PureWow's refined branding. The content strategy of PureWow's emails also evolved and the emails no longer served only one article, but instead teasers to articles found on the website. The below images show this evolution. I then go on to highlight the major email redesign that occurred when the content distribution strategy changed.

Evolution of PureWow's Emails

History: PureWow's first form of content distribution was through daily emails. The early versions of the emails contained a full article. The website during that time served to house those articles. I have executed and overseen the email template design for all of PureWow's emails since 2012. Over the years, the email design has gradually changed to be more cohesive with PureWow's refined branding. The content strategy of PureWow's emails also evolved and the emails no longer served only one article, but instead teasers to articles found on the website. The below images show this evolution. I then go on to highlight the major email redesign that occurred when the content distribution strategy changed.

Evolution of PureWow's Emails

History: PureWow's first form of content distribution was through daily emails. The early versions of the emails contained a full article. The website during that time served to house those articles. I have executed and overseen the email template design for all of PureWow's emails since 2012. Over the years, the email design has gradually changed to be more cohesive with PureWow's refined branding. The content strategy of PureWow's emails also evolved and the emails no longer served only one article, but instead teasers to articles found on the website. The below images show this evolution. I then go on to highlight the major email redesign that occurred when the content distribution strategy changed.

Evolution of PureWow's Emails

History: PureWow's first form of content distribution was through daily emails. The early versions of the emails contained a full article. The website during that time served to house those articles. I have executed and overseen the email template design for all of PureWow's emails since 2012. Over the years, the email design has gradually changed to be more cohesive with PureWow's refined branding. The content strategy of PureWow's emails also evolved and the emails no longer served only one article, but instead teasers to articles found on the website. The below images show this evolution. I then go on to highlight the major email redesign that occurred when the content distribution strategy changed.

Email Redesign

Summary: The first significant shift in the content strategy of PureWow's emails resulted in a refresh of the entire set of daily emails. I was tasked with designing an email that would house article teasers that would link out to the website instead of emails containing full articles. These emails have been in circulation since 2015 and while there have been slight styling tweaks since then, the emails have been successful and flexible allowing the company to reach its goals.

Timeline: 1-2 months

Email Redesign

Summary: The first significant shift in the content strategy of PureWow's emails resulted in a refresh of the entire set of daily emails. I was tasked with designing an email that would house article teasers that would link out to the website instead of emails containing full articles. These emails have been in circulation since 2015 and while there have been slight styling tweaks since then, the emails have been successful and flexible allowing the company to reach its goals.

Timeline: 1-2 months

Email Redesign

Summary: The first significant shift in the content strategy of PureWow's emails resulted in a refresh of the entire set of daily emails. I was tasked with designing an email that would house article teasers that would link out to the website instead of emails containing full articles. These emails have been in circulation since 2015 and while there have been slight styling tweaks since then, the emails have been successful and flexible allowing the company to reach its goals.

Timeline: 1-2 months

Email Redesign

Summary: The first significant shift in the content strategy of PureWow's emails resulted in a refresh of the entire set of daily emails. I was tasked with designing an email that would house article teasers that would link out to the website instead of emails containing full articles. These emails have been in circulation since 2015 and while there have been slight styling tweaks since then, the emails have been successful and flexible allowing the company to reach its goals.

Timeline: 1-2 months

Email Redesign

Summary: The first significant shift in the content strategy of PureWow's emails resulted in a refresh of the entire set of daily emails. I was tasked with designing an email that would house article teasers that would link out to the website instead of emails containing full articles. These emails have been in circulation since 2015 and while there have been slight styling tweaks since then, the emails have been successful and flexible allowing the company to reach its goals.

Timeline: 1-2 months

Role: Design lead - I researched competitors email designs and then worked with a project manager to define the primary goal of each email template. I also researched new options for typography when coding emails. I then worked with a back-end engineer to implement web fonts I found that matched PureWow's branding at the time. I provided specific HTML styling specs for the back-end engineer. The emails are sent out through a custom CMS, so I made sure that all specs and designs would work with the back-end integration of the email templates.