I was tasked with designing a gift guide experience for PureWow with the goal of housing curated items chosen by PureWow editors. The gift guide hub is broken out into several different categories based on who the reader is shopping for. The gift guide also serves as a way to recirculate existing articles on PureWow that are related to each category landing page. The franchise has proven successful and allows advertisers to sponsor a specific category pertaining to their brand. 

I was tasked with designing a gift guide experience for PureWow with the goal of housing curated items chosen by PureWow editors. The gift guide hub is broken out into several different categories based on who the reader is shopping for. The gift guide also serves as a way to recirculate existing articles on PureWow that are related to each category landing page. The franchise has proven successful and allows advertisers to sponsor a specific category pertaining to their brand. 

I was tasked with designing a gift guide experience for PureWow with the goal of housing curated items chosen by PureWow editors. The gift guide hub is broken out into several different categories based on who the reader is shopping for. The gift guide also serves as a way to recirculate existing articles on PureWow that are related to each category landing page. The franchise has proven successful and allows advertisers to sponsor a specific category pertaining to their brand. 

I was tasked with designing a gift guide experience for PureWow with the goal of housing curated items chosen by PureWow editors. The gift guide hub is broken out into several different categories based on who the reader is shopping for. The gift guide also serves as a way to recirculate existing articles on PureWow that are related to each category landing page. The franchise has proven successful and allows advertisers to sponsor a specific category pertaining to their brand. 

I was tasked with designing a gift guide experience for PureWow with the goal of housing curated items chosen by PureWow editors. The gift guide hub is broken out into several different categories based on who the reader is shopping for. The gift guide also serves as a way to recirculate existing articles on PureWow that are related to each category landing page. The franchise has proven successful and allows advertisers to sponsor a specific category pertaining to their brand.